India Market / Live engine sample
FAST Ad-Yield Turnaround
Repair advertising yield and viewer experience across a high-scale FAST proposition.
Executive verdict
Scale with governance
Health score65/100
Forecast confidence88%
LTV:CAC1.58x
The business perspective
Why this decision matters
Market context
A large India ad-led streaming service with strong reach but weak fill, retention and monetization quality.
Strategic question
Can PulseStream improve FAST revenue without worsening churn or overloading viewers with ads?
Important risk
Low fill and a nine-ad hourly load create simultaneous monetization and audience-experience pressure.
Detailed input
What the engine captured
The visible assumptions below are the executive summary. The downloadable input document contains the complete scenario submitted to the live engine.
Monthly active users22.0M
Paid subscribers0.8M
CTV users7.5M
Monthly churn8.5%
Subscriber CAC₹280
Ad fill / load48% / 9 hr
Input coverage
- Audience scale, monthly active users, paid subscribers and CTV users
- Subscription, advertising and commerce revenue assumptions
- Churn, acquisition cost, conversion and payback drivers
- Ad inventory, fill rate, ad load and yield assumptions
- Viewing, content cost and engagement indicators
- Historical actuals used to calibrate the forward scenario
Detailed output
What the executive report delivers
Primary evidence
- Large MAU and CTV scale create material inventory upside.
- A 0.3-month payback is attractive, but 1.58x LTV:CAC limits strategic headroom.
- Retention and ad-experience scores indicate that higher load alone is not the answer.
Risks and governance conditions
- Cap ad load by cohort until completion and churn evidence confirm viewer tolerance.
- Require buyer, inventory and realized-yield traceability before recognizing upside.
Recommended actions
- Improve fill through direct and private-marketplace demand before adding load.
- Run ad-load tests with churn, completion and session-depth guardrails.
- Prioritize higher-value CTV inventory packages over undifferentiated volume.
Report intelligence coverage
- Executive verdict, health score and forecast confidence
- Subscriber economics, LTV:CAC and payback diagnostics
- Advertising yield and monetization outlook
- CTV, content and engagement performance signals
- Scenario sensitivities, risks and governance conditions
- Prioritized 30, 60 and 90-day executive actions
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